Sidewalk Safety Campaign

This project was a creative, collaborative effort between multiple city departments - primarily Solid Waste Services and the Department of Transportation. The overall objective was to alert the public that blocking sidewalks is not only a nuisance but also potentially hazardous. Eye-catching, slightly humorous ads were developed using some of the most frequent violations to direct viewers to the website for more information.

 

Concept & Direction: Craig Harmon | Mockup Sketches: Byron Chaney | Photography and CGI: Sean Busher Imagery Makeup: Tara DiPetrillo | Models: Melissa Hickok, Kevin Ryan